Journal
Notes fromthe studio.
Production thinking, process notes and honest assessments of the tools we use.
4 articles
- Creative Process
Shooting for vertical first
Reframing a landscape edit for vertical almost never works. What changes when you plan the vertical cut on set instead.
6 min read
- Industry Insights
What virtual production actually costs
An honest breakdown of when an LED volume saves money and when it quietly adds to the budget.
9 min read
- Behind the Scenes
Eleven days, three countries
How a compressed international shoot was scheduled, and the two decisions that saved it.
7 min read
- Creative Process
Where AI earns its place
Generative tools are useful in pre-production and mostly a distraction after it. A practical dividing line.
5 min read